XP Land - Experiential is Everything

Pro to Pro
Announcing the 2024 XP Fronts
Many of you know that gathering people is in my heart and it’s in my soul. From my sister’s 8th birthday party to our renowned Boeke Bowl Thanksgiving weekends. From my legendary college fêtes to iconic gatherings at my home. (Remember the “Snakes on…

New + Next
The XP Guide: April 2024

Must Reads

New + Next
SXSW 2024: The XP Recap
The XP Land team descended on Austin for SXSW 2024, and we immediately immersed ourselves in the controlled chaos. For us, it was an opportunity to connect with fellow experiential creatives, brands and experience makers. There was also more XP industry content on the…
Pro to Pro
XLIST Council Spotlight: Émilie F. Grenier
In a world constantly seeking innovation and unique experiences, Émilie F. Grenier stands as a pioneering force in experiential design. As Principal at TAIT / Thinkwell in Montréal, Émilie has honed a creative process that centers on the end user while questioning and exploring…
Deep Dive
Las Vegas: Experiential Juggernaut
Last weekend reminded us XP pros that nowhere in the world compares to Las Vegas. The city buzzes nearly 24/7 with an atmosphere that blends glamour, excitement and a hint of debauchery (who are we kidding, more than a hint…). Where else can you…
Deep Dive
Mercer Labs: NYC’s First (Truly) Immersive Museum
I’m sitting on a clear, swinging bench suspended in midair. All around me, grassy tunnels swirl and give way to millions of rocks — asteroids, or maybe grains of dirt? Could be either. Could be both. At Mercer Labs, the art is in the…
New + Next
The Ultimate Experiential Guide to SXSW 2024
SXSW is calling all experiential creators to Austin starting on Friday, March 8. While XP pros will be behind the scenes activating everything from pop-ups and panels to film screenings and comedy shows, they’ll still find there’s a plethora of experiential festival content to…
Deep Dive
Meet the Curators
Phoebe Greenberg’s story begins in the late 1980s in one of the best places to have a life-defining revelation: Paris. The Ottawa native spent the better part of her twenties living in the French capital, filling her days by admiring art and taking courses…
New + Next
The Apple Vision Pro and the Future of Experiences
Last week, Apple released its much-anticipated Vision Pro, a mixed-reality headset (the marketing blah-blah calls it “spatial computing”) that blends the digital and physical worlds. Early reviews are in, with a mix of awe around the immersiveness of the experience and cynicism around the…
Deep Dive
Meet the Activists
Benjamin Von Wong never considered himself an environmentalist growing up. He wasn’t even a fan of being outdoors, and forget about camping or hiking. But that changed in 2016 when he found himself craving more meaning. “I wanted my work to do more than…
Pro to Pro
Reflecting on the Legacy of “Sleep No More”
Sleep No More, the theatrical experience that pioneered immersive theater and forever transformed New York City will close after a nearly 13-year run. Those who have yet to wander the haunted halls of the McKittrick Hotel to witness a Jazz Age spin on Macbeth…
Deep Dive
Meet the New Gatherers
There were a number of things working against Cassidy Davis on Valentine’s Day 2022. First off, she was, as she describes it, “tragically single.” And dating apps hadn’t unearthed anything approaching love. So she decided to throw a party. Unfortunately (for her), Valentine’s Day…
Deep Dive
Experiential Grows Up: 5 Brand-Side Takeaways For XP Creatives
Experiential is everything, and now it’s everywhere, too. Even taking up space at large-scale brand-first events like Advertising Week New York (AWNewYork for those in the biz). Last week, XP Land was on stage at Advertising Week New York presenting an “un-panel” called Experiential…
Pro to Pro
The YOLO Economy Is a Movement, Not a Moment
From as far back as I can remember, gathering people has been my thing. At 14, I was put in charge of (well, put myself in charge of) my eight-year-old sister’s birthday party — which, of course, I turned into a talent show, where…

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.